Our Branding Strategy

Your brand is your most valuable asset. At Elevated Entertainment, we recognize this, and we recognize that each client we manage has its own unique set of needs. Thus, no single brand strategy we create is ever the same. Whether we are building up your entire brand, or simply adding polish to a well-oiled trademark, our team at Elevated will put together a distinctive brand environment for you in which each individual detail is fine-tuned to perfection.

Red Rain Energy  Case Study

Red Rain Energy approached Elevated Entertainment during the initial months of 2009 with the task of increasing their brand awareness in South-Western Ontario. They wanted Elevated to help them sponsor parties and events in the London area, as well as branch into the nightlife, action-sports, and entertainment sectors with a focus on the young adult demographic. Red Rain also asked Elevated to perform brand-based demographics- and customer-related research on their behalf.

What Elevated Entertainment Did for Red Rain Energy:

  • Connected Red Rain to a vast network of young action-sports enthusiasts through obtaining exclusive sponsorship with the Western Ontario Snowboard Federation. This offered huge opportunities for brand exposure to upwards of 44,000 university-aged students
  • Hired and maintained management of personal promotion teams to distribute product  at events and during peak foot-traffic hours at areas heavily populated  by the target demographic
  • Signed exclusive contracts on the behalf of Red Rain Energy with high profile bars, clubs, and nightlife hubs
  • Connected Red Rain Energy to the University of Western Ontario Engineering team to create student-based brand awareness at highly publicized faculty-wide event
  • Forged sponsorship opportunities with university-age students in the form of brand presence at events and competitions around South-Western Ontario
  • Initiated product sampling deals with prominent and highly trafficked clubs and fraternities. Organized large-scale distribution of samples in the thousands
  • Created sponsorship opportunities at heavily attended concerts in Ontario, including the official Deadmau5: London sponsorship which had attendance in the thousands
  • Conducted key demographics and product marketing research that lead to contracts with convenience stores and vendors where the product could receive maximum exposure